Nicole Polizzi, known as "Snooki" on MTV reality show Jersey Shore, plans to open the snooki shop at 508 Main St. in Beacon next month.
I've always wanted to open a business in the area where I grew up (Marlboro). I used to go out with friends at Beacon or the water in Newburgh, and we had cheerleading competitions at Beacon High School. For six summers I worked at one of the concession stands at Renegades Stadium. It was one of my favorite jobs. I found Beacon to be such a beautiful place; We always went to the wine bar there. I've checked out New Paltz and Cold Spring, but I think Beacon is the emerging and more popular city in the area where people go in and out. Beacon also reminds me of Madison, New Jersey, where I have my first store. t only are my family around – my dad can run over if we ever have an emergency – but I have a ton of friends in town and my best friend will run the place. I am happy that I can keep it tight and family-oriented.
What are you going to sell
We have clothes for women as well as accessories such as hats, slippers, bags. I try to have items for 16 to 65 years because I have a wide range of customers in Madison. A ton of my mom's friends want to shop there so I'll take care of them all.
How will you deal with COVID restrictions?
one can shop without a mask and we are constantly disinfecting, including the changing rooms. It might be a little crazy at the opening because I know a lot of people are excited, but we may only be able to safely accommodate about 10 people at a time.
Will you be in the store often?
I'm in the store all the time (in New Jersey). I do VIP events where we are closed to the public and people buy tickets. I'm there for an hour and a half with the fans, shopping with them, similar to your personal shopper, and we have champagne and starters. It's like a girls day. But I only come by here and there with COVID because I'm with a lot of older family members. So I am careful when it comes to being with people.
How is your life different from 10 years ago when you were on the Jersey coast?
I am a completely different person. I was 21 – I wanted to party and I had no worries. I am now a mother of three and married. I still have my fun side, but it's not like I was on the show when I was 21.
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