A capital L on the road to empowering women
When you think of Missguided, fast fashion, bold prints, and Love Island-like outfits are usually the first things that come to mind. What you may not know is that in the sports nutrition section of Missguided on their website, Missguided sells capsules that suppress hunger, metabolize fat, and block carbohydrates.
These Protein World products promise to "reduce food cravings", eliminate hunger attacks and "contribute to weight loss". They sell for around £ 15 per tub on the fast fashion giant's website. These are the very products influencers are constantly encouraged to sell. However, here we have Missguided, which she sells direct from her website, which caters to young women between the ages of 16 and 35.
rmalizing the culture of diet pills is nothing short of irresponsible given the pressures young women are feeling on their bodies. It's so disappointing to see a fashion brand we love so much to make it possible and make a profit on sales.
Missguided was asked for comments several times prior to publication and has yet to respond. This piece will be updated as they do.
These 'must-have' hunger suppression capsules cost £ 14.99 and contain the 'breakthrough ingredient glucomannan', a naturally soluble plant-based fiber that absorbs water. This serves to reduce food cravings and to contribute to weight loss "as part of an energy-limited diet".
Hunger attacks are the body's magical way of telling the brain that we are lacking energy and that something to eat soon might be a good idea. But no fear! Protein World's Hunger Buster Capsules promise that these natural signs of hunger will be a thing of the past.
Oh, and for maximum results, Missguided advises customers to take these capsules with the Fat Metabolism Capsules (£ 17.99) and Lean Blend (£ 35) which are conveniently sold on the website as well.
When hunger suppression pills aren't already enough, the fast fashion brand sells carbohydrate blocking capsules for £ 14.99 in addition to the fat metabolism capsules listed above.
The Carb Blocker Capsules contain white kidney bean extract, which appears to prevent carbohydrates from breaking down into sugars so that less can be stored as fat when not in use. They also contain Garcinia Cambodgia, which is believed to help normal macronutrient metabolism and the maintenance of normal blood sugar levels. This means that these capsules reduce cravings overall while blocking the terrible bloating at the same time.
The last time I checked, gas was a natural response from the body. It may be uncomfortable and even painful at times, but gas is absolutely nothing to be ashamed of. If we want to change the dialogue about how we see and address women's bodies, calling something as natural as bloat "awful" is a fat L on the road to empowering women and accepting our own bodies.
Oh, and about those Fat Metabolizer Capsules. According to the product description, they are “filled with green tea and caffeine” to speed up your metabolism and “take your weight loss to the next level”. There's that magical thing about going for a jog or even making healthier choices in your own diet when you're feeling wild, but why should you tell young girls this?
These diet pills are just a few of the Protein World products Missguided sells on its website under the Sports Nutrition label. I admit, I am neither aware of the science behind these magic pills nor have I tried them myself and therefore I cannot fully speak for their effectiveness. In fact, these capsules may actually "work" when taken in conjunction with a healthy, balanced diet and exercise routine.
Whether the science is legitimate or not, the sale of diet pills in the name of "sports nutrition" on a website marketed primarily to teenagers and young women is not going to be without worrying implications.
, I can't believe @Missguided is selling these "Carb Blockers" and "Hunger Busters" in their accessories section. They know exactly what to do to appeal to young and impressive girls and make money off of their insecurities🥴 pic.twitter.com/MZVy1ePzMA
– izz (@IzzzSoupe) April 19, 2020
The Missguided About Us section of their website states, "Our mission is to empower women around the world to be confident and to be who they want to be." Selling hunger suppression capsules on a website that is mostly marketed to 16- to 35-year-old women is a very questionable method of "empowering" these young women.
Describing carbohydrate blockers as "award-winning" and fat metabolizers as "extremely popular" normalizes the culture of diet pill intake. Worse still, calling it an essential step on your weight loss journey reinforces the dangerous belief that girls need to lose weight to be healthy. What happened to the #strongnotskinny mindset that fashion retailers and influencers seemed to be doing so well on advertising?
The bottom line is that nothing good can come of this online advertising and selling diet pills to impressive young women. It's disappointing to see retailers like Missguided, whose clothes we love so much, let this happen.
We all thought the fashion giant was doing better: it had stopped photoshoping the cellulite and stretch marks on its models and seemed to be taking giant strides to expand the general variety of its models both in size and in terms of size to improve the breed. But selling capsules to promote fat loss and even weight loss promotion is a really scary marketing strategy, and the young consumers deserve better.
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