A recent industry survey of coronavirus gym operations around the world found that reopened clubs have returned more than two-thirds of their members.
ClubIntel global report, The Fitness Industry & # 39; s Awakening Post-Covid-19 Facility Closures, also shows that gym owners and operators who responded, on average, expect revenues to average 63 in 2020 % of the revenue they made in 2019, while less than 70% adopted safety measures based on guidelines recommended by various national health authorities.
Commenting on the findings, ClubIntel co-founders Stephen Tharrett and Mark Williamson: “The COVID-19 pandemic has posed a profound challenge to fitness operators since they were first infected.
“Despite the enormous challenge, the fitness industry shows resilience, steadfastness and hope. She is awakening from the closures required by COVID-19, some of which emerged from forced hibernation after a few months, others only after six months in the "hell of hibernation". (while) in some regions clubs and studios remain closed.
"As fitness operators wake up to this' new era," they face significant operational and financial barriers (and) for some in the fitness industry. These obstacles have or will soon prove insurmountable -… members have canceled; other members are reluctant to return; Members have switched to digital and virtual alternatives; Business sales have declined sharply in some cases. Prescribed government guidelines have reduced membership capacity and increased operating costs; and yet the future remains uncertain and fluid. "
Tharrett and Williamson highlight a 2020 GDP decline of 7% in the US and 4.9% globally, noting that consumer confidence has fallen and chains like 24Hour Fitness, Gold & # 39; s Gym and Town Sports International have gone bankrupt are.
They continue, "What we don't know is how the pandemic has hit fitness companies that are not known to the public, and what that could mean for fitness operators as they go through the early and later stages of reopening."
The fitness industry's Awakening Post-Covid-19 Facility Closures study also found:
• Globally, approximately 13% of fitness facilities will remain closed as of September 1, almost six months since governments ordered gyms and fitness facilities to close.
• Staff has not returned to pre-closure levels. On average, operators report that 79% of full-time staff were reinstated, 74% of part-time staff and less than half of operators were able to bring back 100% of their staff before the closure.
The data shows that Japanese operators have the highest percentage of operators reporting 100% of their membership returns before closing, while 65% of operators in Australia / New Zealand and 62% of Asian operators report at least 76% of members returning are . 88% of operators in Japan forecast revenue of 100% last year for 2020, followed by 62% of operators in Asia and 54% of Australian / New Zealand operators.
• About 70% say they use video-on-demand (VOD) for group fitness and 52% for fitness classes and coaching.
When preparing the study, ClubIntel conducted an online survey of fitness operators around the world. The study was administered and administered by ClubIntel with the support of sales from over 20 individual and organizational partners, including Active Management, the New Zealand Exercise Association (ExerciseNZ), Fitness Australia and the International Health, Racquet & Sportsclub Association (IHRSA).
Click here to access the report.
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