Discover Trainerize's video coaching capabilities
Trainerize is introducing new on-demand and live video coaching capabilities that will enable fitness clubs and personal trainers to engage their clients in new ways, both during the pandemic and beyond.
VANCOUVER, British Columbia, October 19, 2020 (GLOBE NEWSWIRE) – As the leading customer loyalty app for personal trainers, studios and clubs, Trainerize is adding two brand new video features to the virtual training game: on-demand video workouts and live 1-on-1 -Video call appointments.
With gym closings in early 2020, Trainerize brought the fitness industry online and set up trainers and gyms to train clients and engage members remotely. As the pandemic continues, fitness companies need to evolve to ensure long-term success and Trainerize will be there to make it happen.
With the brand new video training functions, Trainerize continues to increase the central human connection to the platform and emphasizes the focus on customer loyalty. Trainers can now offer video training, on-demand courses, and one-on-one video calls within the Trainerize ecosystem.
These new video capabilities offer the best human experience possible, says Sharad Mohan, co-founder and CEO of Trainerize. “For me, video is the most interesting medium that is available beyond personal interactions. For us, the relationship between a trainer and his client, as well as the personalization, accountability and motivation that goes with it, is a crucial part of a successful fitness journey. “With these new functions, trainers and coaches can safely and conveniently offer their customers personal interactions.
On-demand video workouts
With on-demand video workouts, trainers and studios can transform their clients' fitness routines by creating libraries of video content that paying clients can access anytime, anywhere. Perfect for an instructor-led workout or class, clients will feel like their trainer is right with them, whether they're at the gym or working out in their living room.
For trainers looking to develop subscription-style on-demand business models, on-demand video offers a self-choosing experience for their clients. The customer can browse the trainer's offer and select the training that appeals to him the most.
1-to-1 live video call appointments
With 1-on-1 video calling appointments, trainers can move consultations and assessments into a virtual format, enabling convenient and efficient check-ins that keep trainers and clients connected. This feature also enables 1-to-1 video coaching sessions. Remote sessions where customers can receive personalized instructions and real-time feedback encourage accountability and motivation. Video calls are hosted in the app so there is no need for any other software that can be accessed from the phone, tablet and desktop.
Video training monetization
These new features will no doubt mess up online programs, but they will also change the way coaches and studios structure their businesses and monetize services, which is a new source of income. As the industry continues to be affected by the effects of COVID-19, these new monetization tactics are crucial.
Video features can be monetized in a number of ways including:
- Integration of Videos into Exercise Programs – Level up to offer robust, full-service programs in exercise, nutrition, and habit coaching
- Offers one-on-one calls and access to the video library as an add-on to existing packages, and offers customers upsell and value-added sales
- Independently selling video subscriptions through recurring digital memberships or one-time purchases – trainers can compete with subscription-based industry heavyweights like SWEAT and Peloton
By posting video workouts and video calls, Trainerize enables its community of 150,000+ fitness professionals – and hundreds of thousands beyond – to open the doors to their own digital studio. Videos, for both live 1-1 calls and on-demand libraries, provide customers and members with an engaging and personalized training experience that fits their lifestyle.
As consumer needs change, Trainerize's training capabilities can evolve too. In this way, training programs can be made more varied, the relationships between trainer and customer can be established and the sources of income diversified. Trainerize trainers can now equip their fitness business with new video offers that are ideally suited to the current fitness climate and the future of fitness.
Trainerize is a mobile app and customer loyalty software that fitness companies and fitness professionals can use to expand their reach beyond their physical spaces, connect better with customers, build meaningful relationships and digitize the training experience. Fitness companies are using Trainerize to drive member engagement through digital services and attract new members by entering the online training market. Learn more about Trainerize.
Senior Marketing Manager, Trainerize
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/724b3048-f49e-49b2-b788-7ac0ddcd968d