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The adoption of online fitness and the offering of free group classes have helped a Ballarat personal trainer business thrive under the restrictions of the coronavirus.
JD Health and Fitness Studio owner Julie Vawdrey, 31, was forced to stop running bootcamp classes when stricter restrictions were put in place. However, she said she kept a strong base by taking a few weekly free Zoom courses.
"It got me a little more exposure to getting new clients who were still working," she said.
Julie Vawdrey said along with the free group classes she gave, paid one-on-one calls with clients. Pictured: Chloe Smith.
“Online classes can contain up to 20 people. I open it to everyone and advertise on Facebook.
"You took a class and then signed up for a program or PT from a free class.
"It's a good little social group too, everyone ends up stopping and talking for a short five minutes. It's social interaction, we don't get that right now."
Ms. Vawdrey said along with the free group classes she was giving, paid one-on-one calls with clients.
"That loyalty to the customer base really helped us … we went out of our way to keep them active and even just write home programs," she said.
"This COVID lockdown ran a six week challenge that was fully online and has helped a lot of people. It has given them something to work towards."
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