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Why Lunaz's electrical Rolls-Royce Phantom V embodies the brand new age of luxurious after opulence – Forbes

Rolls-Royce Phantom V from Lunaz

Lunaz

This is the world's first classic electric Rolls-Royce. The Lunaz plant is the first in a series of lovingly restored and redesigned zero-emission classic Rolls-Royce vehicles with the Phantom V and Silver Cloud – the Phantom V model preferred by John Lennon in 1961. Only 30 of these collector's cars are in service at the UK site in Silverstone taken and built by hand.

Welcome to the luxury landscape after the coronavirus. In its new dawn, this overused and abused concept is being reclaimed to portray so much more than just vulgar riches. The trend has already shifted. This pandemic – the temporary global hiatus it caused, the uncertainty about what will come when the storm is over, and the dire reality of the impending climate crisis – has merely highlighted the need to rethink consumption. w designers, aesthetes and taste makers are demanding authentic luxury to be at the forefront of progress – desirable and rare and exotic, but also environmentally friendly.

Lunaz's Rolls-Royce Phantom V is the electric version of the 1961 classic driven by John Lennon

Rolls-Royce Phantom V from Lunaz is the electric classic from 1961

Lunaz

But first a little bit about the electric Rolls-Royce from Lunaz. The production of the electrified Phantoms and Silver Clouds has already started. Pricing is expected to start at $ 657,000 and $ 450,000 for the two models, respectively. In addition, the 30 vehicles can be offered in different body styles: four-door sedan, two-door coupé and drop-head coupé.

The Lunaz portfolio already includes electrified and restored classic Jaguars and Bentleys. "The time is ripe for an electric Rolls-Royce," says company founder David Lorenz. "We respond to the need to combine beautiful, classic design with the user-friendliness, reliability and sustainability of an electric drive train."

The 1961 Rolls-Royce Phantom V contains the Lunaz electric powertrain

The 1961 Rolls-Royce Phantom V contains the Lunaz electric powertrain as well as a number of hardware and … (+) Software upgrades

Lunaz

Lunaz is the opposite of hyperconsumption and fast fashion. The overall mission of this British brand, founded in 2018, is to breathe new life into some of the most classic and exotic creations in automotive history, to be relevant and desirable to consumers now and in the future. Lunaz isn't a vanity project either. The electric motors are developed, designed and manufactured under the guidance of the former Renault Formula 1 technical director, Jon Hilton. Since the announcement of its first product last year, the demand for restored and electrified classic cars has been so high that Lunaz has had to double its workforce at the Silverstone headquarters.

So far, the 1961 Rolls-Royce Phantom V (shown here) has completed the conversion. This means a full restoration as well as the integration of the brand's exclusive electric powertrain and a number of hardware and software upgrades. Power is supplied by the 120 kWh battery from Lunaz, which guarantees a range of over 300 miles. For the Silver Cloud electric project, an 80 kWh battery also offers over 300 miles of range, while all models can be charged at home and recharge quickly.

Rolls-Royce Phantoms from Lunaz

Rolls-Royce Phantoms from Lunaz are built in an eight-seat configuration with a front bench seat for three people … (+) Inmates

Lunaz

Each Lunaz Rolls-Royce is put back on the bare metal system, scanned in 3D, weighed and fully restored before the conversion and re-engineering process begins. This allows customers to personalize their cars under the guidance of Design Director Jen Holloway. Still, it is important to keep the character of the classics. This extends to every detail, including the weighting of switchgear that has been extensively engineered to power an entirely new powertrain with the same haptic feedback as the original.

"My design approach is defined by Sir Henry Royce's philosophy that 'small things make perfection and perfection is no small thing,'" says Holloway, who works with Aston Martin's Q Division, luxury naval aviators and high-end audio projects Has. Your team will typically work directly with customers for information on color, materials, and design specifications. "We're working on creating relevant expressions of the most important cars in history."

Rolls-Royce Phantom from Lunaz Minibar

Lunaz's Rolls-Royce Phantom comes with a bespoke bar tailored to the customer's favorites … (+) tipple

Lunaz

This first Rolls-Royce Phantom V from 1961 to roll off the production line features a two-tone color scheme – Midland Gray on the top and Cinereous Gray on the bottom of the vehicle. The hand-painted pink line separating the two is inspired by a historic Bakelite phone in the same shade as the previous owner of the car, which has now been restored but converted to modern cell phone technology and encrypted for privacy reasons.

The car is built in an eight-seat configuration with a front bench for three occupants, a rear bench for an additional three, and two occasional seats. The inside reflects the outside theme. The Argent Gray leather is sustainably sourced, the traditional piping has been replaced by a more contemporary pinstripe detail in Whisper and Argent Gray, while the pink-colored outer line appears in unexpected places such as inside the handles.

Lunaz's electric Rolls-Royce Phantom will be available starting at around $ 657,000

Lunaz's electric Rolls-Royce Phantom will be available starting at around $ 657,000

Lunaz

Elsewhere, the original woodwork has been restored and finished with a simple satin treatment and added rose gold inlays. The rear floor mats are made of alpaca wool, a sustainable material that is rarer than cashmere and softer than lambswool. Finally, in typical Phantom fashion, the minibar can be specially tailored to the owner's favorite drink – in this case a particular tequila brand.

These may be restored classics, but Lunaz cars are also about enjoying the latest technology. A fully integrated infotainment system including navigation is located on these roles. The audio can be split between the rear and the front, while the climate system can set different air settings depending on the occupants' preferences. In addition, screens are integrated behind the picnic tables in the data protection department so that rear passengers can watch films and mirror their smartphone screens.

The Lunaz design team is working hard to restore the classic details of the cars

The Lunaz design team is working hard to restore the classic details of the cars

Lunaz

The Lunaz Rolls-Royce is a wholesome expression of this new wave of considerate luxury. Alex Innes, Head of Luxury Design at Rolls-Royce Coachbuild, calls the new vibe: post-opulence. In an interview during the Zoom lockdown, he told me recently, “Our business is not scalable and, if anything, this trend is bringing that element into focus. Our customers ask further questions about the value of an item before they bring it into their lives. The trajectory was accelerated by the effects of the coronavirus. It informed our representation as a brand, but also our future product development. "

And it makes perfect sense to have a smooth-running Rolls-Royce Phantom. After all, the brand's top-of-the-line car is the ultimate expression of great road transportation, and the switch to electricity simply reinforces that message and makes the car more relevant to a new climate-conscious generation. Lorenz believes that his company's mission is to "define the future of classics". He says of Lunaz: "We preserve the past by embracing the future and making the most beautiful cars in history a relevant topic."

The Rolls-Royce Phantom V as a modern electric car from Lunaz

Rolls-Royce Phantom V as a modern electric car

Lunaz

Watch the video on how Lunaz makes the electric Rolls-Royce Phantom V.

Learn more about the Lunaz brand here, see how Rolls-Royce defines the new age of luxury as post-opulence, and see how post-hedonism is leading the world of yacht design.

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